як найкраще впарити піар?
звісно, під виглядом неупередженої аналітики.
це просто.
організовуємо виступ експерта з респектабельного консервативного аналітичного центру...
The American Institute in Ukraine is pleased to sponsor a Roundtable discussion for Ukrainian experts and media with Doug Bandow, Senior Fellow of the CATO Institute, Washington's most prestigious center of Libertarian studies and advocate of a non-interventionist foreign policy.
але спочатку визначаємо гарячу тему та створюємо громадську організацію...
The American Institute in Ukraine is a privately funded U.S. nonprofit organization. AIU's purpose is to address questions relating to American policy toward Ukraine, particularly with respect to security issues such as Ukraine's possible accession as a member state of the North Atlantic Treaty Alliance. Deputy Executive Director James George Jatras.
звісно, попередньо укладаємо контракт з замовником...
On March 7, 2003 Alex Kiselev signed a written agreement with the law firm of Venable, LLP to provide PR services to Mr. Yanukovych for the amount of $100,000. On behalf of Venable the agreement was signed by Mr. Patrick E. O'Donnell and Mr. James George Jatras.
ну й експерта треба брати з неабияким життєвим досвідом та незаплямованою репутацією...
Doug Bandow, who writes a syndicated column for Copley News Service, told BusinessWeek Online that he had accepted money from Abramoff for writing between 12 and 24 articles over a period of years, beginning in the mid '90s.
After receiving BusinessWeek Online's inquiries about the possibility of payments, Cato Communications Director Jamie Dettmer said the think-tank determined that Bandow "engaged in what we consider to be inappropriate behavior and he considers to be a lapse in judgment" and accepted his resignation. "Cato has an excellent reputation for integrity, and we're zealous in guarding that," Dettmer said.
